The Girlfriends' Gyno

DDA. partnered with The Girlfriends' Gyno to build a bold, stigma-free brand presence in women's health. We led personal brand and social media strategy, positioning Dr. Erica Kesselman as an honest, unfiltered voice in a category most brands play safe in. From Instagram to OnlyFans, the brand doesn't shy away from bold formats to spark real conversation about women's health. The result: +10,000 followers across LinkedIn, Instagram, and TikTok, and multiple paid speaking engagements. No one else in her category was willing to go there. That's what made her impossible to ignore.