Strategy is the starting point. Growth is the goal. We build full-funnel systems that connect brand, content, and performance.

At DDA., we partner with consumer tech brands to scale smarter by building strategy-first marketing systems that connect brand, content, and performance into one cohesive engine for growth.

HOW WE WORK /

We built DDA. around a few non-negotiables — values that show up in every project, conversation, and deliverable.

Strategy First, Always.

We don’t guess. We ground everything we build in research, positioning, and user behavior.

Creativity Is a Performance Lever.

Bold creative gets seen. Smart creative gets clicked. Ours does both.

Storytelling, With Substance.

Strong brands need more than aesthetic. We craft stories that clarify your value, deepen trust, and drive action.

Data-Informed Execution.

We use data and insight to stay sharp, iterate fast, and focus on what moves the needle.

Forward-Thinking.

We don’t chase trends — we anticipate them. We help brands evolve, scale, and stay ahead of what’s next.

Clean. Tight. Done Right.

You get high-quality work, clean handoffs, and systems that hold up—and hold together.

We lead with strategy — always.

At DDA., strategy is the thread that ties everything together.

From brand to build to every conversion moment in between, strategy is what makes everything work together, and work harder. Because when every move maps back to a bigger picture, your marketing doesn’t just look good. It performs.

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Our Client Process /

Intentional. Collaborative. Built to last.

We don’t believe in cookie-cutter packages or rushed timelines. Every client relationship starts with alignment — and ends in impact. Here’s how we get there:

We start with a conversation — not a pitch. We get to know your brand, goals, challenges, and make sure we’re a true fit for each other.

Once we’re aligned, we send over a clear scope of work, contract, and onboarding guide — so you know exactly what we’ll be working on, what’s needed, and what to expect.

No matter the deliverable, it starts with a plan. Before we design or build, we map. We craft a custom strategy rooted in your goals.

Websites, messaging, campaigns, content — we bring the strategy to life with thoughtful, story-forward creative.

Once we launch, we refine — tracking performance, learning what’s working, and evolving the strategy to keep things moving forward.

meet the founder /

DDA. is a digital marketing agency built for brands that want to move with meaning.

Darby Pappas began her marketing career in 2013 on the digital marketing team at MMI Agency — now part of Crispin Porter Bogusky, one of the most respected creative agencies in the world. Back then, “digital” wasn’t the norm — it was the future. She was building websites and crafting brand stories, before digital strategies were industry must-haves, and that early edge has defined her approach ever since.

Over the next decade, Darby brought that mindset into fast-paced agency roles and in-house marketing teams — leading strategy, creative, and performance work that helped brands grow with intention.

darby pappas / founder & ceo

DDA. is the evolution of that path: a digital marketing agency built for brands that want to move with meaning — and stay a few steps ahead. The same future-facing mindset that shaped Darby’s early work still drives everything we do today.

SCALE SMARTER. GROW FASTER.

We help consumer tech brands scale smarter—through strategy-led systems that connect brand, content, and performance into a growth engine.

BUILD YOUR GROWTH ENGINE